Deivis Leyva Battifora — Paid media for high-ticket services

“Great communication, detail in reporting, strategy and management for PPC advertising.”

Sydney FroncekAll Works Property, Colorado

“Very great communication and structured paid media buyer. Always pro-active and ready to learn new strategies and new tools. Amazing experience so far!”

Cedric PharandWeb Tonic

Sound familiar?

These are the four things I hear most often, and they are usually the same problem wearing different clothes.

Your cost per lead gets better every month and your sales don't.

The bidding is finding the cheapest people who will fill in a form. Cheap and interested are not the same thing.

Google Ads reports conversions, but you can't tell which ones became customers.

The ad platform sees the form submission and nothing after it. Whatever happened in your CRM never made it back.

Performance Max is spending and nobody can explain where.

On a lead generation account it will often buy cheap display and video inventory, which produces volume that reads as conversions but never books.

Your reports are full of clicks, impressions and click-through rate.

None of those are a number you can take to a board meeting, and none of them tell you whether to spend more next month.

How we'd work together

Three stages, and you can stop after any of them.

A read-only audit

I get view access to Google Ads, GA4 and Tag Manager, and come back within a week with what is genuinely underperforming, what should be left alone, and what I would change first. Fixed fee. No access to change anything, and no obligation after it.

Fix what the account can see

Usually the real work. Conversion tracking that reflects actual sales, offline conversion imports and Enhanced Conversions for Leads, GA4 and Tag Manager wired to your CRM, and a live dashboard that reports cost per customer instead of cost per click.

Manage it to revenue

Ongoing management with weekly monitoring and a monthly read against your margins. One person on the account, which is me, and you will always know what changed and why.

What the work produced

Ideal Practices

Dental consulting, a $59,000 service, three years
Work done at CNV Creative

Managed: $958,000
Revenue: $3.6M
Return: 3.75x

The problemA product that expensive is not bought quickly. Lead volume told us almost nothing about whether a month had gone well. What I didRebuilt the account around cost per qualified lead rather than lead count, with full attribution from ad click through to a signed client. What changedHigh-level client conversions went from 14 to 61, and the share of clients arriving through paid advertising went from 15% to 35% while spend scaled.

Explorer Chicks

Adventure travel for women 40 to 60, four and a half months
Work done at CNV Creative

Managed: $15,244
Revenue: $63,886
Return: 4.19x

The problemScattered campaigns with no clear structure, no organised negative keywords, and keywords grouped without regard to intent or theme. On a purchase people think about for months, that combination spends the budget on everyone except the ones close to booking. What I didRebuilt the account around intent. Keywords grouped by theme and by where someone actually is in the decision, so a woman first reading about a destination and a woman comparing operators stop being treated as the same person. Then a negative keyword structure built from real search terms instead of a template list. Worth knowingThat return is all non-brand demand. The account wasn't bidding on the company's own name, so none of this is revenue that would have arrived anyway.

All Works Property

Home services across several Colorado markets, thirteen weeks

Managed: $10,000
Closed jobs: 9
Traced to keyword: All

The problemForm fills were the only signal. Nobody could say which search terms produced paying work and which produced tyre-kickers. What I didBuilt Enhanced Conversions for Leads through Tag Manager and a closed-revenue tracker, so every job could be matched back to the click that started it. What changedNine closed jobs traced to the keywords that produced them, a close cycle established at four to nine weeks so campaigns stopped being judged too early, and several hundred negative keywords built from real search data.

Abbott Colombia

Pharmaceutical e-commerce, Colombia, three months
Work done at Neo Consulting

Cost per acquisition: −300%
Conversion rate: 8x
Transactions: 3x

The problemAn e-commerce operation where paid media was spending without a strategy behind it, and acquisition cost nobody could defend. What changedCost per acquisition fell by more than 300%, conversion rate rose eight times and transactions tripled, inside three months.

I've spent fifteen years finding out what actually produced the sale.

I'm Peruvian, I live in Rome, and almost all my clients are in the United States. I've run paid media since 2010 across North and South America, for Ideal Practices, Explorer Chicks, Liberty Tax, Abbott and Falabella, and before that I led a digital team in Lima that grew from $50,000 a year in billings to $500,000.

I work alone and I take on few accounts, because the ones I do take need someone actually inside them. There is no account manager between you and the person doing the work.

The thing I care about, and the reason clients tend to stay, is that I will not report a number I cannot connect to money. If an account cannot yet tell us which clicks became customers, building that is the first job, not an upsell.

I work in English and Spanish.

The tools I work in

Paid media

Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads

Measurement

GA4, Google Tag Manager, Enhanced Conversions, offline conversion import, Microsoft Clarity

Reporting and analysis

Looker Studio, Google Sheets, Claude

CRM and platforms

HubSpot, Shopify, WordPress, ClickFunnels

I do my best work with a certain kind of business

Probably a good fit

You sell a service worth more than a few thousand dollars
Your sales cycle runs weeks or months, not minutes
You're spending somewhere between $5,000 and $50,000 a month
You can tell me, eventually, which leads became customers
You want one person accountable rather than a team you never meet

Probably not

You need leads tomorrow and the cost doesn't matter yet
You want a guaranteed return promised in advance
You're running six channels and want one person across all of them
Nobody can tell me what happened after the form was submitted
You want someone to execute a plan without questioning it

Questions I get asked first

What does the audit cost and what do I actually get?

$300. You get a written review of campaign structure, bidding, budget allocation and conversion tracking, saying where the account is genuinely underperforming and where current performance should be left alone, plus a ranked list of what to fix first. Then a call to walk through it. The document is yours whether or not we work together.

Are you an agency?

No. It's me. Nobody junior does the work after you've spoken to someone senior, because there is only one of us.

You're in Rome and I'm in the US. Does that work?

It has for years. Most of my clients are American and I keep hours that overlap their mornings. Campaign management is not a job that needs me in your time zone all day, and for calls I'll meet you when it suits you.

Do you guarantee results?

No, and I'd be careful with anyone who does. I don't control your pricing, your sales team, your competitors or your market. What I'll commit to is that you will always know what I changed, what it cost and what it produced, and that I'll tell you when something isn't working rather than waiting for you to notice.

What's the minimum budget?

Around $1,000 a month in ad spend. Below that there isn't enough data for the account to learn anything, and you're better off putting the money into the spend itself. Above it, the budget matters far less than whether the sale is worth enough to be worth measuring. I've done useful work at $1,500 a month and at $30,000 a month, and the thinking is the same.

Who owns the accounts and the data?

You do, always. I work inside your Google Ads, your GA4 and your Tag Manager. Nothing is built in an account you can't access, and if we stop working together you keep everything, including the tracking and the dashboards.

What do you need from me to get started?

View access to Google Ads, GA4 and Tag Manager, and a conversation about how a sale actually happens in your business: what a lead is worth, how long it takes to close, and how you record it. That last part is what most audits skip and it's where the useful findings are.

Start with an audit

If you're spending on Google Ads and can't say which of it is working, that's the conversation I'm most useful in. Tell me what you're running and I'll tell you what I'd look at first.

What you're spending and what you're getting back
Where the measurement is losing information
What I'd change first, and what I'd leave alone

deivis@deivisleyva.com Or find me on LinkedIn

Your cost per lead keeps improving. Your revenue doesn't move.